About

1971

Born in Belgrade, Serbia, Ivana is now older than she was before.

1984

Nothing much happened until, at the age of 13, Ivana got her first sewing machine. Next she wasted several years playing with scissors and fabrics... in her mother's closet!

1995

Following the artistic vein, Ivana found herself studying Urban Design at the High School and than Landscape Architecture at the Belgrade's University. Four years latter, she came home with a bachelor's degree and a small light-blue parrot, Oki.

1999

She pretty much spent the next four years working as a landscape architect - except when she was working as a couturier - and learnt many technical secrets of fashion design for parks and gardens. Using various stitches to design in AutoCAD, she become "the architect of fashion".

While out for new sewing patterns, Ivana found herself accidentally relocated in Rome, Italy, studying Italian and supporting local animal lovers by adopting a cat, Nocciolina.

While working in different architectural "case di moda" in Rome, Ivana was told that she would never be much of an architect, so she moved closer to web and print design. Inspired by the haute couture collections of Macromedia and Adobe, she developed her line of Webwear, Print- á -porter and Flashion collections.

TODAY

Now she is fully involved in the Webcouture, starting with the choice of colors, up to the quality control of the finished garments.